Matinaamatina

‘5, 4, 3, 2, 1- Lights and ready’! The flow of silk, chiffon and rayon drapes the runway. Mottled ash and draying black consume the piquet floor, glaring from the clarity of white. Stertsis a la mode season A/W 2009, set the scene of demurity and class.Drowning in convergence, a sea of Swarovski appears. ‘Martinaamatina’ awakens.Falling off the runway, Grad student of Central St. Martins College in 2005, ‘Matina Sukhahuta, created a stunning ready-to-wear and costume jewelry range chicly named ‘Martinamatina’.Inspired by the joyful magic of everyday her bespoke collection empathizes with charm and fantasy. Reflected in the navigation and layout out of Martinaamatina.com, costume jewelry poses intricacy and elegance. Studying Product design at St.Martins, her constantly inspired surrounding and high flying sibling ‘Pim Sukhahuta- house of Sretsis’ bestowed the perfect foundation to her personal acclaim launch.It seems her bespoke collection emits more originality, generously overshadowing ready-to-wear, which is a clever paradox, subtly exposing her raw talent on runway yet not overpowering Sretsis.Studying her website, it’s apparently clear she has a diverse and inventive though map, her focus on, ‘transforming the ordinary to new found treasure’ is well on its way to original establishment. With subtle, multi seasonal colours being utilised, travel being a factor of inspiration.Already internationally stocked in Thailand, Australia and upcoming (Browns New York) – ‘well see what VM they can conjure up’, Martina has a new found future. Selfridges London already commissioning her work, she has the support of her sister for ready-to-wear status, giving the brand magnanimous head start.Taking time out of shooting her A/W look book, Matina answered a few of my burning questions about her delicious S/S10 collection. Claire: What were the original concepts in your S/S 10 collection 'Teeny Tiny'?Matina: The idea was to allow the wearer to create her very own shapes, form, and color combination of jewelry to suit oneself. I imagine walking in fields of little flowers, and seeing little ladybugs and bees. And I thought wouldn't it be nice to have that on my finger. All rings from the collection were specially carved to fit each other angles, which allowed them to be worn together harmoniously. My customers have a lot of fun creating their own miniature garden, some like to wear just the little daisy and bees, while some wear them all on 3 fingers creating an ultra large cocktail ring. The collection proves tiny rings can do wonder!Claire: How do separate your work for your own collections from that of Sretsis?Matina: My work comes purely from my imagination whereas collections for Sretsis are inspired by the story of each Sretsis collection. I collaborate with my sister and translate her story into jewelry.Claire: If I were to look in your sketchbook what would I find?Matina: I actually don't own a sketch book. Everything is inside my head, in there you would find mostly things you can not physically see and feel in the real world.Claire: Who are the most inspiring artists/designers you utilize for your collections?Matina: My inspirations mostly come from books I like to read, the most inspiring was Greek mythology. The more I read the more rings popped into my head!Claire: Did you see your sister as a great foundation to getting your collection recognized?Matina: I really didn't think about the future when I first started. My sister was designing her first collection and I just wanted to make jewelry that would match her clothes. That was the beginning of our collaborations and the discovery of my passion as a jeweler.Claire: What are your immediate Plans for the future for Matinaamatina? Matina: I recently designed a custom made wedding jewelry for one of my customers here, it was such a joy. I want to start making more bespoke precious pieces.Already internationally stocked in Thailand, Australia and upcoming (Browns New York) – ‘well see what VM they can conjure up’, Martina has a new found future. Selfridges London already commissioning her work, she has the support of her sister for ready-to-wear status, giving the brand magnanimous head start. Based in London, city of smog, Swarovski is sure to be a candle in the wind come runway.‘Brava mademoiselle’Text: CLAIRE LEVICKLink:http://www.matinaamanita.com/